Average Rating:
The Best Way to Motivate Referral Sources
by John Jantsch
What’s the best way to motivate referral sources?
One of the best ways to find out what would motivate a referral source to cough up great referral is also one of the best ways to find out almost anything about your targeted market. Ask them!
You know, it’s so funny how often small business owners will make sweeping marketing decisions based on a) something they saw someone a competitor do or b) something they dreamed up at waiting at a
stoplight.
Here’s something you need to know. Your competitors are a bunch of dummies (but you knew that) No really, the only people who know what you should do are members of your target market.
One of the most powerful ways to design every aspect of a referral marketing system is to get a group of clients together and let them participate in the process of helping you design your system.
This “marketing board” is a great marketing tool for just about any marketing decision you might consider.
You might even consider holding quarterly meetings to get input and analysis of every aspect of your marketing. Just make sure you shower them with logo apparel, coffee mugs, and gift certificates for
compensation…or you could simply ask them what they want!
GROW YOUR BUSINESS NOW
Add a Comment