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Marketing
Articles
Get Out Of the Alligator Pit At Least An Hour Every Dayby Dan Kennedy
Confessions of an Internet Whore—or, How Often Should You E-mail Your List?
by Joe Vitale
Blogging For Business - Great reasons for every business to launch a weblog
by John Jantsch
Use Smart PR to Unearth Prospects
by Bob Bly
How to overcome price resistance when selling high-priced information products
by Bob Bly
The Greatest Money-Making Secret in History
by Joe Vitale
Fourteen Top Secrets For Incredibly High Referral Rates
by Dan Kennedy
Social Networking with Training Wheels
by John Jantsch
The Power of Mastery
by Dan Kennedy
What's the #1 Thing People Do Wrong?
by Joe Vitale
Ten Ways to Stretch Your Advertising Budget
by Bob Bly
Creating Your Social Media Strategy
by John Jantsch
Levels: The Unspoken Secret to Achieving Big Goals
by Joe Vitale
How to use the World's Easiest & Most Effective Headline Format to Turbo Charge Your Business
by Yanik Silver
A New Marketing Strategy: Ethics
by Dan Kennedy
The 12 Most Common Direct Mail Mistakes... And How To Avoid Them
by Bob Bly
Use Online to Drive Offline
by John Jantsch
The ABC's of Success Planning: Plan A, B and C
by Karl Dumas
How to Write an Effective Newsletter
by Karl Dumas
Because YOUR Attitude Affects Your Customers
by Karl Dumas
When Little Things Count: The Moments of Truth
by Karl Dumas
Emotional Selling: Embracing Pleasure and Pain
by Karl Dumas
The Plain Truth About Panic
by Dan Kennedy
Create Successful Affiliate Programs
by Karl Dumas
Six Ways to Make Your Personal Brand Matter in the Marketplace
by Karl Dumas
Winning Share of Heart with your Customers: Learn Six Ways.
by Karl Dumas
Motivated Affiliates: The Short-cut to Success
by Karl Dumas
7 Things You Must Know About Your Customers
by Karl Dumas
Creating Your Social Marketing Strategy
by John Jantsch
What's Your Word Worth?
by John Jantsch
7 Things You Must Know About Your Prospects
by Karl Dumas
A "Crazy" New Way to Increase Sales
by Joe Vitale
Features vs. Benefits
by Karl Dumas
How to Find a Good Angle to Pitch the Media?
by John Jantsch
Can Blogging Help You Market Your Product Online?
by Bob Bly
Don't Let Your Small Business Own You
by Dan Kennedy
The Fundamentals of Persuasive Writing
by Bob Bly
Mismanaging Complex Prospect and Customer Follow-Up
by Clate Mask
More of You to Go Around
by Karl Dumas
When Is Your Independence Day?
by Yanik Silver
To Advertise of Not to Advertise: Marketing is the Answer
by Karl Dumas
Follow-Up Forever: The Key to Effective Marketing
by Karl Dumas
If You Want More, Make Yourself More Valuable
by Dan Kennedy
Putting a System in Place
by Karl Dumas
The Cure for Dispair
by Joe Vitale
Three Inner Secrets of Internet Success
by Yanik Silver
The Real Road Less Traveled
by Dan Kennedy
Creating Your Social Media Strategy
by John Jantsch
Are Customer Surveys a Waste of Time?
by Bob Bly
You're a Marketer
by Karl Dumas
Get Back to What You Love and Increase Your Bottom Line With These Time Savers
by Clate Mask
3 Overlooked Profit Opportunities on Your Site
by Yanik Silver
7 Ways to Attract More Money
by Joe Vitale
5 Steps to the Perfect Guarantee
by Bob Bly
Marketing is a system, not an event.
by John Jantsch
Help! I Can’t Get Out Of The Box I Put Myself In!
by Dan Kennedy
Why CRM Doesn't Work for Small Business Anymore
by Clate Mask
A New Way to Easily Achieve Your Goals
by Joe Vitale
Your On Again, Off Again Marketing Relationship
by Clate Mask
Are You Carrying Buckets?
by Yanik Silver
Marketing Magic on a Duct Tape Budget
by John Jantsch
How to Create a Profit Windfall When Launching a New Product
by Yanik Silver
Show Your Warts: An Honest Way To Make A Buck
by Bob Bly
Does Hypnotic Writing Work?
by Joe Vitale
Marketing the Highest Yield Activity
by John Jantsch
Lead-Generating Websites Find the Strongest Leads With Less Work
by Clate Mask
How to use the World's Easiest & Most Effective Headline Format to Turbo Charge Your Business
by Yanik Silver
How to Sell High Priced Products
by Yanik Silver
Why Working Hard Is Not Enough
by Yanik Silver
The Little Known Marketing Secret Weapon That's Free For The Taking
by Yanik Silver
Italian Persuasion and Sales Secrets
by Joe Vitale
Your "Secret Barrier" to Wealth
by Joe Vitale
Thresholds: Is it Serving or Selling
by Joe Vitale
The Man Who Offered to Beat My Up
by Joe Vitale
Dangerous Hypnosis
by Joe Vitale
Hypnotic Selling -- or Where's the Magic?
by Joe Vitale
The Secret to My Success
by Joe Vitale
Using Direct Mail to Promote Consulting Services and Professional Practices
by Bob Bly
The 12 Most Common Direct Mail Mistakes...And How To Avoid Them
by Bob Bly
50 Lead-Generating Tips
by Bob Bly
When You Want Customers To Buy, Tell Them They Can't
by Bob Bly
The Second-Most Powerful Word In Direct Marketing: The Magic Of A Dollar
by Bob Bly
Is Exhibiting At Trade Shows A Waste Of Time? Without A Good ROI, Yes
by Bob Bly
How To Do Virtually All The Market Research You Will Never Need -- Quickly, Easily, And For Free - Online
by Bob Bly
Mailing The Same Piece Twice: Should You Or Shouldn't You?
by Bob Bly
The 4 Levels of Marketing Competence
by Bob Bly
What My Dad Taught Me About Yellow Pages Advertising
by
Deja vu
by Dan Kennedy
Down on the Farm
by Dan Kennedy
The wrong people in charge
by Dan Kennedy
Can You Handle The Truth? Will You Tell The Truth?
by Dan Kennedy
The Real Road Less Traveled
by Dan Kennedy
Is Your Website Ready For Local Search Engine Traffic?
by John Jantsch
An Important Marketing Lesson From a Hot Dog Stand
by Yanik Silver
The Loneliest Lemonade Stand
by Yanik Silver
Lumpy Mail Gets The Message Through
by John Jantsch
How to Do Business on the World Wide Web Even When Your Target Is the Guy Next Door?
by John Jantsch
The Best Small Business Marketing Strategy
by John Jantsch
Blogging Redux
by Bob Bly
The Best Way to Motivate Referral Sources
by John Jantsch
How To Write A Good Advertisement
by Bob Bly
How To Write A Killer Press Release
by John Jantsch
Conversion is King
by John Jantsch
The Best Way to Motivate Referral Sources
by John Jantsch
Frequency: Not the Problem It Once Was
by Clate Mask
Do Your Customer Maintenance All Year Long
by John Jantsch
Differentiate and Dominate
by John Jantsch
The 2 Step Lead Machine
by John Jantsch
How to Make This Year Your Best Year Ever
by Yanik Silver
White Papers and E-Books
Bob Bly: 15 Winning Methods to Sell Any Product or Service in a Down Economy (621 KB) (16-Mar-2009)Bob Bly
Bob Bly: How to Double Your Response Rates at Half the Cost (122 KB) (16-Mar-2009)Bob Bly
Bob Bly: How to make 100k Selling Simple Information Online in Your Spare Time (903 KB) (16-Mar-2009)
Bob Bly: Online Marketing That Works (480 KB) (16-Mar-2009)
Clate Mask: 38 Ways to Double Your Sales (98 KB) (01-Feb-2009)
Clate Mask: Effective Follow-up Marketing (284 KB) (01-Feb-2009)Apply these six valuable tips to your marketing and you'll get 2-4 times the number of deals from your leads.
Clate Mask: How to NOT use Follow-up and Destroy YOUR Business (89 KB) (01-Feb-2009)
Clate Mask: The Edge of Success (9134 KB) (01-Feb-2009)The e-book reveals the techniques you need to grow your business and double your sales.
Joe Vitale: How To Attain Your Desires (845 KB) (18-Mar-2009)
Yanik Silver: 14-Point Web Copy Analysis of a Winning Site (1015 KB) (16-Mar-2009)
Yanik Silver: 7 Hidden Psychological Secrets to Maximum Sales (248 KB) (16-Mar-2009)
Yanik Silver: The Greatest Marketing Secrets of the Ages (269 KB) (03-Feb-2009)Sales
Articles
The Four Factors of Riskby Brian Tracy
Observations, Humor, Maybe a Sales Tip
by Art Sobczak
Discover the Incredible Income Boosting Power of Split-Testing
by Alex Mandossian
Empowering Others
by Brian Tracy
A Reality Sales Show
by Art Sobczak
Discover How You Can Benefit From the Creative Tenacity of Walt Disney
by Alex Mandossian
All You Really Need is a Mouth, a Message and a Mouse to Do TeleSeminars
by Alex Mandossian
The Complex Sale Today
by Brian Tracy
A Mishandled $8000 Pizza Order Call
by Art Sobczak
Calling On High Status Prospects
by Brian Tracy
Are Your Follow-Up's Accomplishments, Or Just Activities?
by Art Sobczak
"Google Got Googled" Wouldn't You Like to Have Your Brand Verbed?
by Alex Mandossian
This Way To Greatness
by Zig Ziglar
How to Sound More Credible and Persuasive
by Art Sobczak
Overcoming Fear
by Zig Ziglar
How to Sound More Credible and Persuasive
by Art Sobczak
Do You Measure Your "Critical Drivers" Daily?
by Alex Mandossian
Taking Smart Risks
by Brian Tracy
4 Ways to Improve Your Business - and Your Life
by Brian Tracy
Crisis is the Best Time to Affect Change. What's Your Crisis?
by Jeffrey Gitomer
Why Worry?
by Zig Ziglar
Sales Are Down. I'm Down. People Won't Decide.
by Jeffrey Gitomer
Zig On ... Doing the Impossible
by Zig Ziglar
Thinking Out of the Box
by Brian Tracy
Goal Setting
by Zig Ziglar
A Balanced Life
by Brian Tracy
Telemarketing Secrets: 2 out of 3 Aint Bad - Is Your Pricing Model Generating More or Less Profit
by Alex Mandossian
Creating Interest in 10 Seconds or Less
by Art Sobczak
A Guide for Creative Thinking
by Brian Tracy
Are You a Sales Leader or a Sales Chaser?
by Jeffrey Gitomer
Forget About Benefits; Sell Results
by Art Sobczak
Stress -- Good or Bad?
by Zig Ziglar
Listening Wins Sales
by Brian Tracy
Those "Good Ol' Days"
by Zig Ziglar
Get a Head Start on the Economic Upswing
by Art Sobczak
Taking Risks
by Zig Ziglar
How to Keep Your Best Customers Loyal and Buying More
by Art Sobczak
Accessing Your Intuition
by Brian Tracy
What Do You Really Need to Have A Teleseminar?
by Alex Mandossian
It IS About the Semantics
by Art Sobczak
The Law of Compensation
by Brian Tracy
Leadership
by Zig Ziglar
Should Teleseminars be Scripted or Unscripted?
by Alex Mandossian
What to Say So You Connect
by Art Sobczak
Identifying Top Salespeople
by Brian Tracy
Planning for your Live Teleseminar Call – Curriculum and Content
by Alex Mandossian
So You Think You Have A Hot Prospect? Yeah, Right
by Art Sobczak
Thinking It Through
by Zig Ziglar
Teleseminars- Use the Telephone -talk on It- Teach Through it
by Alex Mandossian
Never Assume
by Brian Tracy
10 Principles To Apply In Building Your Online Business
by Alex Mandossian
How To Steal Business When Your Competitor Goes Through Changes
by Art Sobczak
Practice Golden Rule Selling
by Brian Tracy
Dealing With Stalls, Brush Off's and Blow Off's
by Art Sobczak
Programming Yourself For Success
by Brian Tracy
Don't Know The Answer To A Question? Turn It Into A Sale!
by Jeffrey Gitomer
The Importance of Take Away Value in Your Teleseminar Preview Call
by Alex Mandossian
I'm Thinking About YOU
by Art Sobczak
Selling To Today’s Customers
by Brian Tracy
Here's How To Stop Giving Profits Away
by Art Sobczak
Attracting Google Traffic With "Repurposed" Articles From Your Teleseminars
by Alex Mandossian
Taking Action
by Brian Tracy
Want to Be Rich?
by Art Sobczak
Should You Give Away Your Teleseminar Content?
by Alex Mandossian
The Power of Charisma
by Brian Tracy
Help! I'm Slumping, and I Can't Get a Sale!
by Jeffrey Gitomer
Be A Doctor of Selling
by Brian Tracy
How To Handle The "Price Is Too High" Objection
by Art Sobczak
Listening Wins Sales
by Brian Tracy
Get Personal to Build Relationships By Phone
by Art Sobczak
White Papers, E-Books and Files
Alex Mandossian: The 5 Secrets to Making Change (722 KB) (18-Mar-2009)
Art Sobczak: 29 Telephone Tips You Can Use Right Now (325 KB) (03-Mar-2009)
Brian Tracy: Million Dollar Habits (684 KB) (03-Mar-2009)
Clate Mask: The Edge of Success (9134 KB) (01-Feb-2009)The e-book reveals the techniques you need to grow your business and double your sales.
Leadership
Articles
The Scout Oath - Part 5 of 5by Zig Ziglar
The Practice of Excellence. Limits Thereto. Or not?
by Tom Peters
The Scout Oath - Part 4 of 5
by Zig Ziglar
Leaders need to show caring is contagious
by Harvey Mackay
Happy Birthday U.S.A. And 3 Throaty Cheers!
by Tom Peters
The Scout Oath - Part 3 of 5
by Zig Ziglar
The most valuable card in your wallet
by Harvey Mackay
The Scout Oath - Part 2 of 5
by Zig Ziglar
Five or Less Words to the Wise
by Tom Peters
What they don't teach you in school
by Harvey Mackay
The Scout Oath - Part 1 of 5
by Zig Ziglar
What Can Happen If You Open a Half-hour Early!
by Tom Peters
Hugging is the Answer
by Zig Ziglar
Tony Dungy's 'Quiet Strength' speaks volumes
by Harvey Mackay
Playing the "What-If?" Game
by Karl Dumas
Make Every Week the Week before Vacation
by Karl Dumas
Coasting Toward Apathy
by Harvey Mackay
Self-Preservation
by John Maxwell
Dealing With Recessionary Times
by Tom Peters
What Are You Dismissing?
by Joe Vitale
Dealing With Overwhelm
by Brian Tracy
The Lifetime Job Search
by Harvey Mackay
Short Course On Salesmanship
by Harvey Mackay
Beat Rejection Before it Beats You
by Harvey Mackay
Emotion Plus Logic
by John Maxwell
Commencement—the beginning of life changes
by Harvey Mackay
Getting Fired is really about Being Hired
by Harvey Mackay
Excellence? Always? Yes!
by Tom Peters
Discipline: The Path to Potential
by John Maxwell
Decision Making Defines the Leader
by Harvey Mackay
Leading Change
by John Maxwell
Leveraging Knowledge
by Tom Peters
A Partnership is no Better than the People In It
by Harvey Mackay
Finding Strength in Adversity
by Harvey Mackay
Heart of Strategy
by Tom Peters
Plant Your Garden Today
by Harvey Mackay
Paying the Price
by John Maxwell
Putting the sway in persuasion
by Harvey Mackay
Charismatic Leadership
by John Maxwell
To Hurry Up, Slow Down
by Tom Peters
Obstacles are the stepping stones of success
by Harvey Mackay
The Pursuit of Luck
by Tom Peters
It's Up To You
by Tom Peters
Some squares are really sharp
by Harvey Mackay
Defining Qualities of a 360º Leader
by John Maxwell
Presentation Secrets
by Tom Peters
The heart of education is the education of the heart
by Harvey Mackay
The Curse (and Necessity) of "Professionalism"
by Tom Peters
Say thanks before it's just a memory
by Harvey Mackay
Getting Over Today's Success
by John Maxwell
Don't compromise hiring standards
by Harvey Mackay
The New Order: Work Mimics Life
by Tom Peters
Improve your time and time will improve you
by Harvey Mackay
Where You Stand Depends on Where You Sit
by Tom Peters
Real winners keep moving the finishing line
by Harvey Mackay
On the road again
by Harvey Mackay
In Praise of the Secular Corporation
by Tom Peters
The Pursuit of Beauty
by Tom Peters
Tell the truth or pay the consequences
by Harvey Mackay
Worrying makes you cross the bridge before you come to it
by Harvey Mackay
Is "Business" Trustworthy?
by Tom Peters
White Papers, E-Books and Files
Clate Mask: The Edge of Success (9134 KB) (01-Feb-2009)The e-book reveals the techniques you need to grow your business and double your sales.
Tom Peters: "Top 50" "Have-Yous" (71 KB) (19-Mar-2009)The Top 50 Have You [done these things in the last week, day, hour?] list is Tom's reaction to the phrase "Mapping Your Competitive Position." He contends that you should, instead, put some effort to the tasks on his list. In his estimation, they're important to the short- and long-term health of any enterprise, big or small. If so, the mapping will become a secondary issue.
Tom Peters: 50 Ways to Enhance Cross-Functional Effectiveness and Deliver Speed, “Service Excellenc (82 KB) (19-Mar-2009)Tom introduced this collection as his effort to get you to pay "'strategic' attention to what has always been Issue #1 in organizational effectiveness ... from Napoleon to the man in the moon." Namely, cross-functional effectiveness, which will help you "'Deliver Speed,' 'Service Excellence,' and 'Value-added Customer Solutions.'"
Tom Peters: Excellence for “The Rest Of Us”: A “Book” for “Real People,” Working in “The Real World (553 KB) (19-Mar-2009)Real People" is the shorthand title for what Tom calls "Excellence for the Rest of Us: A Book for Real People, Working in the Real World." In this manifesto, Tom contrasts the thinking of gurus (like him!) to the thinking of the rest of us ... those who toil in more conventional settings. In Search of Excellence introduces this idea when Tom and Bob Waterman write, "Hard is Soft. Soft is Hard." By that phrase, they are referring to the people things, the soft stuff that's more difficult than the
Tom Peters: Innovate or Die: The Innovation121 A Menu of Innovation Tactics (120 KB) (19-Mar-2009)Recession or no recession, deep recession or not, the challenge to add more and more value grows, and the importance of innovation, and a culture of innovation, grows exponentially. A "culture of innovation" covers "everything." There is no half way. There of course are "first principles." Or are there? I started a list of "stuff" that's imperative to creating an innovative enterprise. The list of 10 or so grew to 25, than 45, and at the moment includes no less than 121 "tactics." Of course you
Tom Peters: The Heart of Business Strategy - 48 Things That Matter (58 KB) (19-Mar-2009)We usually think of business strategy as some sort of aspirational market positioning statement. Doubtless that's part of it. But I believe that the number one "strategic strength" is excellence in execution and systemic relationships (i.e., with everyone we come in contact with). Hence I offer 48 pieces of advice for creating a winning strategy that is inherently sustainable.
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