All Articles, White Papers and E-Books


Use the search feature (upper right corner of website) to search on a specific article or topic.

 Marketing


Articles

Get Out Of the Alligator Pit At Least An Hour Every Day
by Dan Kennedy 

Confessions of an Internet Whore—or, How Often Should You E-mail Your List?
by Joe Vitale 

Blogging For Business - Great reasons for every business to launch a weblog
by John Jantsch 

Use Smart PR to Unearth Prospects
by Bob Bly 

How to overcome price resistance when selling high-priced information products
by Bob Bly 

The Greatest Money-Making Secret in History
by Joe Vitale 

Fourteen Top Secrets For Incredibly High Referral Rates
by Dan Kennedy 

Social Networking with Training Wheels
by John Jantsch 

The Power of Mastery
by Dan Kennedy 

What's the #1 Thing People Do Wrong?
by Joe Vitale 

Ten Ways to Stretch Your Advertising Budget
by Bob Bly 

Creating Your Social Media Strategy
by John Jantsch 

Levels: The Unspoken Secret to Achieving Big Goals
by Joe Vitale 

How to use the World's Easiest & Most Effective Headline Format to Turbo Charge Your Business
by Yanik Silver 

A New Marketing Strategy: Ethics
by Dan Kennedy 

The 12 Most Common Direct Mail Mistakes... And How To Avoid Them
by Bob Bly 

Use Online to Drive Offline
by John Jantsch 

The ABC's of Success Planning: Plan A, B and C
by Karl Dumas 

How to Write an Effective Newsletter
by Karl Dumas 

Because YOUR Attitude Affects Your Customers
by Karl Dumas 

When Little Things Count: The Moments of Truth
by Karl Dumas 

Emotional Selling: Embracing Pleasure and Pain
by Karl Dumas 

The Plain Truth About Panic
by Dan Kennedy 

Create Successful Affiliate Programs
by Karl Dumas 

Six Ways to Make Your Personal Brand Matter in the Marketplace
by Karl Dumas 

Winning Share of Heart with your Customers: Learn Six Ways.
by Karl Dumas 

Motivated Affiliates: The Short-cut to Success
by Karl Dumas 

7 Things You Must Know About Your Customers
by Karl Dumas 

Creating Your Social Marketing Strategy
by John Jantsch 

What's Your Word Worth?
by John Jantsch 

7 Things You Must Know About Your Prospects
by Karl Dumas 

A "Crazy" New Way to Increase Sales
by Joe Vitale 

Features vs. Benefits
by Karl Dumas 

How to Find a Good Angle to Pitch the Media?
by John Jantsch 

Can Blogging Help You Market Your Product Online?
by Bob Bly 

Don't Let Your Small Business Own You
by Dan Kennedy 

The Fundamentals of Persuasive Writing
by Bob Bly 

Mismanaging Complex Prospect and Customer Follow-Up
by Clate Mask 

More of You to Go Around
by Karl Dumas 

When Is Your Independence Day?
by Yanik Silver 

To Advertise of Not to Advertise: Marketing is the Answer
by Karl Dumas 

Follow-Up Forever: The Key to Effective Marketing
by Karl Dumas 

If You Want More, Make Yourself More Valuable
by Dan Kennedy 

Putting a System in Place
by Karl Dumas 

The Cure for Dispair
by Joe Vitale 

Three Inner Secrets of Internet Success
by Yanik Silver 

The Real Road Less Traveled
by Dan Kennedy 

Creating Your Social Media Strategy
by John Jantsch 

Are Customer Surveys a Waste of Time?
by Bob Bly 

You're a Marketer
by Karl Dumas 

Get Back to What You Love and Increase Your Bottom Line With These Time Savers
by Clate Mask 

3 Overlooked Profit Opportunities on Your Site
by Yanik Silver 

7 Ways to Attract More Money
by Joe Vitale 

5 Steps to the Perfect Guarantee
by Bob Bly 

Marketing is a system, not an event.
by John Jantsch 

Help! I Can’t Get Out Of The Box I Put Myself In!
by Dan Kennedy 

Why CRM Doesn't Work for Small Business Anymore
by Clate Mask 

A New Way to Easily Achieve Your Goals
by Joe Vitale 

Your On Again, Off Again Marketing Relationship
by Clate Mask 

Are You Carrying Buckets?
by Yanik Silver 

Marketing Magic on a Duct Tape Budget
by John Jantsch 

How to Create a Profit Windfall When Launching a New Product
by Yanik Silver 

Show Your Warts: An Honest Way To Make A Buck
by Bob Bly 

Does Hypnotic Writing Work?
by Joe Vitale 

Marketing the Highest Yield Activity
by John Jantsch 

Lead-Generating Websites Find the Strongest Leads With Less Work
by Clate Mask 

How to use the World's Easiest & Most Effective Headline Format to Turbo Charge Your Business
by Yanik Silver 

How to Sell High Priced Products
by Yanik Silver 

Why Working Hard Is Not Enough
by Yanik Silver 

The Little Known Marketing Secret Weapon That's Free For The Taking
by Yanik Silver 

Italian Persuasion and Sales Secrets
by Joe Vitale 

Your "Secret Barrier" to Wealth
by Joe Vitale 

Thresholds: Is it Serving or Selling
by Joe Vitale 

The Man Who Offered to Beat My Up
by Joe Vitale 

Dangerous Hypnosis
by Joe Vitale 

Hypnotic Selling -- or Where's the Magic?
by Joe Vitale 

The Secret to My Success
by Joe Vitale 

Using Direct Mail to Promote Consulting Services and Professional Practices
by Bob Bly 

The 12 Most Common Direct Mail Mistakes...And How To Avoid Them
by Bob Bly 

50 Lead-Generating Tips
by Bob Bly 

When You Want Customers To Buy, Tell Them They Can't
by Bob Bly 

The Second-Most Powerful Word In Direct Marketing: The Magic Of A Dollar
by Bob Bly 

Is Exhibiting At Trade Shows A Waste Of Time? Without A Good ROI, Yes
by Bob Bly 

How To Do Virtually All The Market Research You Will Never Need -- Quickly, Easily, And For Free - Online
by Bob Bly 

Mailing The Same Piece Twice: Should You Or Shouldn't You?
by Bob Bly 

The 4 Levels of Marketing Competence
by Bob Bly 

What My Dad Taught Me About Yellow Pages Advertising
by  

Deja vu
by Dan Kennedy 

Down on the Farm
by Dan Kennedy 

The wrong people in charge
by Dan Kennedy 

Can You Handle The Truth? Will You Tell The Truth?
by Dan Kennedy 

The Real Road Less Traveled
by Dan Kennedy 

Is Your Website Ready For Local Search Engine Traffic?
by John Jantsch 

An Important Marketing Lesson From a Hot Dog Stand
by Yanik Silver 

The Loneliest Lemonade Stand
by Yanik Silver 

Lumpy Mail Gets The Message Through
by John Jantsch 

How to Do Business on the World Wide Web Even When Your Target Is the Guy Next Door?
by John Jantsch 

The Best Small Business Marketing Strategy
by John Jantsch 

Blogging Redux
by Bob Bly 

The Best Way to Motivate Referral Sources
by John Jantsch 

How To Write A Good Advertisement
by Bob Bly 

How To Write A Killer Press Release
by John Jantsch 

Conversion is King
by John Jantsch 

The Best Way to Motivate Referral Sources
by John Jantsch 

Frequency: Not the Problem It Once Was
by Clate Mask 

Do Your Customer Maintenance All Year Long
by John Jantsch 

Differentiate and Dominate
by John Jantsch 

The 2 Step Lead Machine
by John Jantsch 

How to Make This Year Your Best Year Ever
by Yanik Silver 



White Papers and E-Books

Bob Bly:  15 Winning Methods to Sell Any Product or Service in a Down Economy Bob Bly: 15 Winning Methods to Sell Any Product or Service in a Down Economy (621 KB) (16-Mar-2009)
Bob Bly

Bob Bly:  How to Double Your Response Rates at Half the Cost Bob Bly: How to Double Your Response Rates at Half the Cost (122 KB) (16-Mar-2009)
Bob Bly

Bob Bly:  How to make 100k Selling Simple Information Online in Your Spare Time Bob Bly: How to make 100k Selling Simple Information Online in Your Spare Time (903 KB) (16-Mar-2009)

Bob Bly:  Online Marketing That Works Bob Bly: Online Marketing That Works (480 KB) (16-Mar-2009)

Clate Mask:  38 Ways to Double Your Sales Clate Mask: 38 Ways to Double Your Sales (98 KB) (01-Feb-2009)

Clate Mask:  Effective Follow-up Marketing Clate Mask: Effective Follow-up Marketing (284 KB) (01-Feb-2009)
Apply these six valuable tips to your marketing and you'll get 2-4 times the number of deals from your leads.

Clate Mask:  How to NOT use Follow-up and Destroy YOUR Business Clate Mask: How to NOT use Follow-up and Destroy YOUR Business (89 KB) (01-Feb-2009)

Clate Mask:  The Edge of Success Clate Mask: The Edge of Success (9134 KB) (01-Feb-2009)
The e-book reveals the techniques you need to grow your business and double your sales.

Joe Vitale:  How To Attain Your Desires Joe Vitale: How To Attain Your Desires (845 KB) (18-Mar-2009)

Yanik Silver:  14-Point Web Copy Analysis of a Winning Site Yanik Silver: 14-Point Web Copy Analysis of a Winning Site (1015 KB) (16-Mar-2009)

Yanik Silver:  7 Hidden Psychological Secrets to Maximum Sales Yanik Silver: 7 Hidden Psychological Secrets to Maximum Sales (248 KB) (16-Mar-2009)

Yanik Silver:  The Greatest Marketing Secrets of the Ages Yanik Silver: The Greatest Marketing Secrets of the Ages (269 KB) (03-Feb-2009)




 Sales


Articles

The Four Factors of Risk
by Brian Tracy 

Observations, Humor, Maybe a Sales Tip
by Art Sobczak 

Discover the Incredible Income Boosting Power of Split-Testing
by Alex Mandossian 

Empowering Others
by Brian Tracy 

A Reality Sales Show
by Art Sobczak 

Discover How You Can Benefit From the Creative Tenacity of Walt Disney
by Alex Mandossian 

All You Really Need is a Mouth, a Message and a Mouse to Do TeleSeminars
by Alex Mandossian 

The Complex Sale Today
by Brian Tracy 

A Mishandled $8000 Pizza Order Call
by Art Sobczak 

Calling On High Status Prospects
by Brian Tracy 

Are Your Follow-Up's Accomplishments, Or Just Activities?
by Art Sobczak 

"Google Got Googled" Wouldn't You Like to Have Your Brand Verbed?
by Alex Mandossian 

This Way To Greatness
by Zig Ziglar 

How to Sound More Credible and Persuasive
by Art Sobczak 

Overcoming Fear
by Zig Ziglar 

How to Sound More Credible and Persuasive
by Art Sobczak 

Do You Measure Your "Critical Drivers" Daily?
by Alex Mandossian 

Taking Smart Risks
by Brian Tracy 

4 Ways to Improve Your Business - and Your Life
by Brian Tracy 

Crisis is the Best Time to Affect Change. What's Your Crisis?
by Jeffrey Gitomer 

Why Worry?
by Zig Ziglar 

Sales Are Down. I'm Down. People Won't Decide.
by Jeffrey Gitomer 

Zig On ... Doing the Impossible
by Zig Ziglar 

Thinking Out of the Box
by Brian Tracy 

Goal Setting
by Zig Ziglar 

A Balanced Life
by Brian Tracy 

Telemarketing Secrets: 2 out of 3 Aint Bad - Is Your Pricing Model Generating More or Less Profit
by Alex Mandossian 

Creating Interest in 10 Seconds or Less
by Art Sobczak 

A Guide for Creative Thinking
by Brian Tracy 

Are You a Sales Leader or a Sales Chaser?
by Jeffrey Gitomer 

Forget About Benefits; Sell Results
by Art Sobczak 

Stress -- Good or Bad?
by Zig Ziglar 

Listening Wins Sales
by Brian Tracy 

Those "Good Ol' Days"
by Zig Ziglar 

Get a Head Start on the Economic Upswing
by Art Sobczak 

Taking Risks
by Zig Ziglar 

How to Keep Your Best Customers Loyal and Buying More
by Art Sobczak 

Accessing Your Intuition
by Brian Tracy 

What Do You Really Need to Have A Teleseminar?
by Alex Mandossian 

It IS About the Semantics
by Art Sobczak 

The Law of Compensation
by Brian Tracy 

Leadership
by Zig Ziglar 

Should Teleseminars be Scripted or Unscripted?
by Alex Mandossian 

What to Say So You Connect
by Art Sobczak 

Identifying Top Salespeople
by Brian Tracy 

Planning for your Live Teleseminar Call – Curriculum and Content
by Alex Mandossian 

So You Think You Have A Hot Prospect? Yeah, Right
by Art Sobczak 

Thinking It Through
by Zig Ziglar 

Teleseminars- Use the Telephone -talk on It- Teach Through it
by Alex Mandossian 

Never Assume
by Brian Tracy 

10 Principles To Apply In Building Your Online Business
by Alex Mandossian 

How To Steal Business When Your Competitor Goes Through Changes
by Art Sobczak 

Practice Golden Rule Selling
by Brian Tracy 

Dealing With Stalls, Brush Off's and Blow Off's
by Art Sobczak 

Programming Yourself For Success
by Brian Tracy 

Don't Know The Answer To A Question? Turn It Into A Sale!
by Jeffrey Gitomer 

The Importance of Take Away Value in Your Teleseminar Preview Call
by Alex Mandossian 

I'm Thinking About YOU
by Art Sobczak 

Selling To Today’s Customers
by Brian Tracy 

Here's How To Stop Giving Profits Away
by Art Sobczak 

Attracting Google Traffic With "Repurposed" Articles From Your Teleseminars
by Alex Mandossian 

Taking Action
by Brian Tracy 

Want to Be Rich?
by Art Sobczak 

Should You Give Away Your Teleseminar Content?
by Alex Mandossian 

The Power of Charisma
by Brian Tracy 

Help! I'm Slumping, and I Can't Get a Sale!
by Jeffrey Gitomer 

Be A Doctor of Selling
by Brian Tracy 

How To Handle The "Price Is Too High" Objection
by Art Sobczak 

Listening Wins Sales
by Brian Tracy 

Get Personal to Build Relationships By Phone
by Art Sobczak 



White Papers, E-Books and Files

Alex Mandossian:  The 5 Secrets to Making Change Alex Mandossian: The 5 Secrets to Making Change (722 KB) (18-Mar-2009)

Art Sobczak:  29 Telephone Tips You Can Use Right Now Art Sobczak: 29 Telephone Tips You Can Use Right Now (325 KB) (03-Mar-2009)

Brian Tracy:  Million Dollar Habits Brian Tracy: Million Dollar Habits (684 KB) (03-Mar-2009)

Clate Mask:  The Edge of Success Clate Mask: The Edge of Success (9134 KB) (01-Feb-2009)
The e-book reveals the techniques you need to grow your business and double your sales.




 Leadership


Articles

The Scout Oath - Part 5 of 5
by Zig Ziglar 

The Practice of Excellence. Limits Thereto. Or not?
by Tom Peters 

The Scout Oath - Part 4 of 5
by Zig Ziglar 

Leaders need to show caring is contagious
by Harvey Mackay 

Happy Birthday U.S.A. And 3 Throaty Cheers!
by Tom Peters 

The Scout Oath - Part 3 of 5
by Zig Ziglar 

The most valuable card in your wallet
by Harvey Mackay 

The Scout Oath - Part 2 of 5
by Zig Ziglar 

Five or Less Words to the Wise
by Tom Peters 

What they don't teach you in school
by Harvey Mackay 

The Scout Oath - Part 1 of 5
by Zig Ziglar 

What Can Happen If You Open a Half-hour Early!
by Tom Peters 

Hugging is the Answer
by Zig Ziglar 

Tony Dungy's 'Quiet Strength' speaks volumes
by Harvey Mackay 

Playing the "What-If?" Game
by Karl Dumas 

Make Every Week the Week before Vacation
by Karl Dumas 

Coasting Toward Apathy
by Harvey Mackay 

Self-Preservation
by John Maxwell 

Dealing With Recessionary Times
by Tom Peters 

What Are You Dismissing?
by Joe Vitale 

Dealing With Overwhelm
by Brian Tracy 

The Lifetime Job Search
by Harvey Mackay 

Short Course On Salesmanship
by Harvey Mackay 

Beat Rejection Before it Beats You
by Harvey Mackay 

Emotion Plus Logic
by John Maxwell 

Commencement—the beginning of life changes
by Harvey Mackay 

Getting Fired is really about Being Hired
by Harvey Mackay 

Excellence? Always? Yes!
by Tom Peters 

Discipline: The Path to Potential
by John Maxwell 

Decision Making Defines the Leader
by Harvey Mackay 

Leading Change
by John Maxwell 

Leveraging Knowledge
by Tom Peters 

A Partnership is no Better than the People In It
by Harvey Mackay 

Finding Strength in Adversity
by Harvey Mackay 

Heart of Strategy
by Tom Peters 

Plant Your Garden Today
by Harvey Mackay 

Paying the Price
by John Maxwell 

Putting the sway in persuasion
by Harvey Mackay 

Charismatic Leadership
by John Maxwell 

To Hurry Up, Slow Down
by Tom Peters 

Obstacles are the stepping stones of success
by Harvey Mackay 

The Pursuit of Luck
by Tom Peters 

It's Up To You
by Tom Peters 

Some squares are really sharp
by Harvey Mackay 

Defining Qualities of a 360º Leader
by John Maxwell 

Presentation Secrets
by Tom Peters 

The heart of education is the education of the heart
by Harvey Mackay 

The Curse (and Necessity) of "Professionalism"
by Tom Peters 

Say thanks before it's just a memory
by Harvey Mackay 

Getting Over Today's Success
by John Maxwell 

Don't compromise hiring standards
by Harvey Mackay 

The New Order: Work Mimics Life
by Tom Peters 

Improve your time and time will improve you
by Harvey Mackay 

Where You Stand Depends on Where You Sit
by Tom Peters 

Real winners keep moving the finishing line
by Harvey Mackay 

On the road again
by Harvey Mackay 

In Praise of the Secular Corporation
by Tom Peters 

The Pursuit of Beauty
by Tom Peters 

Tell the truth or pay the consequences
by Harvey Mackay 

Worrying makes you cross the bridge before you come to it
by Harvey Mackay 

Is "Business" Trustworthy?
by Tom Peters 



White Papers, E-Books and Files

Clate Mask:  The Edge of Success Clate Mask: The Edge of Success (9134 KB) (01-Feb-2009)
The e-book reveals the techniques you need to grow your business and double your sales.

Tom Peters:  Tom Peters: "Top 50" "Have-Yous" (71 KB) (19-Mar-2009)
The Top 50 Have You [done these things in the last week, day, hour?] list is Tom's reaction to the phrase "Mapping Your Competitive Position." He contends that you should, instead, put some effort to the tasks on his list. In his estimation, they're important to the short- and long-term health of any enterprise, big or small. If so, the mapping will become a secondary issue.

Tom Peters:  50 Ways to Enhance Cross-Functional Effectiveness and Deliver Speed, “Service Excellenc Tom Peters: 50 Ways to Enhance Cross-Functional Effectiveness and Deliver Speed, “Service Excellenc (82 KB) (19-Mar-2009)
Tom introduced this collection as his effort to get you to pay "'strategic' attention to what has always been Issue #1 in organizational effectiveness ... from Napoleon to the man in the moon." Namely, cross-functional effectiveness, which will help you "'Deliver Speed,' 'Service Excellence,' and 'Value-added Customer Solutions.'"

Tom Peters:  Excellence for “The Rest Of Us”: A “Book” for “Real People,” Working in “The Real World Tom Peters: Excellence for “The Rest Of Us”: A “Book” for “Real People,” Working in “The Real World (553 KB) (19-Mar-2009)
Real People" is the shorthand title for what Tom calls "Excellence for the Rest of Us: A Book for Real People, Working in the Real World." In this manifesto, Tom contrasts the thinking of gurus (like him!) to the thinking of the rest of us ... those who toil in more conventional settings. In Search of Excellence introduces this idea when Tom and Bob Waterman write, "Hard is Soft. Soft is Hard." By that phrase, they are referring to the people things, the soft stuff that's more difficult than the

Tom Peters:  Innovate or Die: The Innovation121 A Menu of Innovation Tactics Tom Peters: Innovate or Die: The Innovation121 A Menu of Innovation Tactics (120 KB) (19-Mar-2009)
Recession or no recession, deep recession or not, the challenge to add more and more value grows, and the importance of innovation, and a culture of innovation, grows exponentially. A "culture of innovation" covers "everything." There is no half way. There of course are "first principles." Or are there? I started a list of "stuff" that's imperative to creating an innovative enterprise. The list of 10 or so grew to 25, than 45, and at the moment includes no less than 121 "tactics." Of course you

Tom Peters:  The Heart of Business Strategy - 48 Things That Matter Tom Peters: The Heart of Business Strategy - 48 Things That Matter (58 KB) (19-Mar-2009)
We usually think of business strategy as some sort of aspirational market positioning statement. Doubtless that's part of it. But I believe that the number one "strategic strength" is excellence in execution and systemic relationships (i.e., with everyone we come in contact with). Hence I offer 48 pieces of advice for creating a winning strategy that is inherently sustainable.