Bob Bly
DIRECT MARKETING EXPERT AND COPYWRITER
Bob is an independent copywriter and consultant specializing in business-to-business and direct marketing. He has been hired as a consultant by such companies as Sony, Chemical Bank, J. Walter Thompson, Westinghouse, and Prentice-Hall.Bob is also the author of more than 50 books including The Complete Idiot’s Guide to Direct Marketing (Alpha Books), Targeted Public Relations, Selling Your Services, How to Promote Your Own Business, and Keeping Clients Satisfied. A phenomenal public speaker, Bob will share with you how easy it is to start your own business. Bob has appeared as a guest on dozens of TV and radio shows including MoneyTalk 1350, The Advertising Show, Bernard Meltzer, Bill Bresnan, CNBC, Winning in Business, The Small Business Advocate and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.
Whether you’re ready to quit your job or are just looking to make a little money on the side, you’ll want to hear Bob’s advice.
Articles
Use Smart PR to Unearth Prospects
by Bob Bly
How to overcome price resistance when selling high-priced information products
by Bob Bly
Ten Ways to Stretch Your Advertising Budget
by Bob Bly
The 12 Most Common Direct Mail Mistakes... And How To Avoid Them
by Bob Bly
Can Blogging Help You Market Your Product Online?
by Bob Bly
The Fundamentals of Persuasive Writing
by Bob Bly
Are Customer Surveys a Waste of Time?
by Bob Bly
5 Steps to the Perfect Guarantee
by Bob Bly
Show Your Warts: An Honest Way To Make A Buck
by Bob Bly
Using Direct Mail to Promote Consulting Services and Professional Practices
by Bob Bly
The 12 Most Common Direct Mail Mistakes...And How To Avoid Them
by Bob Bly
50 Lead-Generating Tips
by Bob Bly
When You Want Customers To Buy, Tell Them They Can't
by Bob Bly
The Second-Most Powerful Word In Direct Marketing: The Magic Of A Dollar
by Bob Bly
Is Exhibiting At Trade Shows A Waste Of Time? Without A Good ROI, Yes
by Bob Bly
How To Do Virtually All The Market Research You Will Never Need -- Quickly, Easily, And For Free - Online
by Bob Bly
Mailing The Same Piece Twice: Should You Or Shouldn't You?
by Bob Bly
The 4 Levels of Marketing Competence
by Bob Bly
What My Dad Taught Me About Yellow Pages Advertising
by
Blogging Redux
by Bob Bly
How To Write A Good Advertisement
by Bob Bly
White Papers and E-Books
Bob Bly: 15 Winning Methods to Sell Any Product or Service in a Down Economy (621 KB) (16-Mar-2009)Bob Bly
Bob Bly: How to Double Your Response Rates at Half the Cost (122 KB) (16-Mar-2009)Bob Bly
Bob Bly: How to make 100k Selling Simple Information Online in Your Spare Time (903 KB) (16-Mar-2009) Bob Bly: Online Marketing That Works (480 KB) (16-Mar-2009)Bob Bly's Featured Products
Bob's Top E-BooksSell More of Your Services to More, Bigger, and Better Clients
Ultimate Secrets of Direct Marketing Success -- Online and Offline
World's Best Copywriting Secrets
Books on Amazon
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